A Subscription Model for Elite Travelers

(Bloomberg) Similar to grocery shopping, music streaming, and shaving, you can now subscribe to luxury travel.

Denver-based travel club Inspirato launched Inspirato Pass which allows its member to book unlimited stays in luxury vacation homes, as well as legacy five-star hotel brands such as Ritz Carlton, starting at $2,500 a month with no other nightly rates or fees.

The e-commerce subscription business exploded in the past decade, generating more than $2.6 billion in sales in 2016, according to a 2018 report by McKinsey & Co. Now, 15% or more of online shoppers have one or more monthly subscriptions.

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